DrFirst

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Leads Development Representative

Leads Development Representative

Job ID 
2017-1386
# of Openings 
1
Job Locations 
US-MD-Rockville
Posted Date 
4/19/2018
Category 
Marketing/PR

More information about this job

Overview

This is your chance to be a part of a successful Healthcare IT company experiencing significant growth. We have a proven product, brand-name customers, significant revenue and growth, and are backed by leading investors. Here you'll get to work with some of the smartest and most interesting people around; you will have the opportunity to solve unique and complex challenges in healthcare on a scale matched by few companies.

 

Our applications and programs are focused on making prescriptions safer and more efficient, enabling hospitals, physicians, pharmacies and care providers to offer the best possible care to their patients. Your work will have a direct impact on thousands of patients across the country. If you are excited about stretching yourself in new ways, developing yourself to your fullest potential, and working with smart colleagues; we want to talk to you!

 

Life is short, work somewhere awesome…

 

The Leads Development Representative is responsible for designing and implementing a new lead qualification process at DrFirst in which all leads are cultivated from initial discovery/declaration to marketing qualification (MQL) and, ultimately, to sales qualification. This position will accelerate the sales funnel expansion of all DrFirst channels by adding a critical “human touch” to the demand generation and lead nurturing workflows built into DrFirst’s advertising and marketing automation platforms. Initially starting as an individual contributor, this role can quickly evolve into building and overseeing a team of talented lead conversion specialists.

 

The Leads Development Representative reports to the Senior Director of Digital Marketing and supports business line leaders and the related sales and go-to-market teams in driving revenue growth for all sales channels and defined segments. 

 

The Leads Development Representative will perform two primary functions:

 

  1. Triaging: Monitor HubSpot for inbound leads and determine the appropriate market segment and channel assignment for each new prospect. 
  2. Qualification: Qualify the prospect’s interest, organizational focus, readiness and ability to buy. 

This position’s ultimate measure of success is the effectiveness of ushering prospects to sales qualified lead status and securing a commitment.

 

 

 

Responsibilities

  • Insert friction into a conversation with the genuine purpose of helping the prospect solve real problems. Articulate DrFirst’s value proposition fluently and adapt messaging to meet the specific use cases of the prospect.
  • Manage multiple leads opportunities simultaneously, ensuring the delivery adheres to specific timing guidelines. This includes aligning multiple internal and external parties to ensure effective communications and program coordination.
  • Support the development of effective marketing programs that are targeted to a variety of key audiences.
  • Produce sales and marketing collateral, including sales presentations, product sheets, case studies and other marketing content that enables communication of differentiation of product functionality and enhances the effectiveness of our sales force.

Qualifications

  • Bachelor’s Degree in Business Administration, Marketing, or related field.
  • 3+ years of overall sales and/or marketing experience.
  • Experience in consultative roles a strong plus.
  • Strong knowledge of demand generation, marketing automation and sales enablement platforms.
  • Understanding of healthcare IT, and especially medication management is a plus.
  • Exceptional communication skills – demonstrates high-impact verbal and written communication. Ability to engage internal and external stakeholders, set clear expectations and manage needs/deliverables effectively.
  • Self-starter – exhibits a can-do, team-oriented demeanor. Well organized and able to work effectively on multiple projects and project types, in a timely manner, with limited management oversight.
  • Curious mind – strongly believes in continuous education and relentlessly pursues knowledge and excellence both in subjects of professional and personal interest.

 

Physical Requirements:

  • 30% standing and moving throughout the office.
  • 70% sitting at desk or conference room meetings in office environment.

Benefits

We offer comprehensive benefits to keep you healthy and happy as you grow in your life and career, and your merit-based compensation will reflect the impact your work has on the company and our customers.