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The Product Marketing Segment Manager (PMSM) is responsible for the creation of marketing demand generation programs for defined healthcare/pharma market segments for DrFirst sales channels. This individual serves as the catalyst for driving revenue growth for the defined segments by leading and coordinating programs in partnership with:
- Product Management Teams – In partnership with Product Management, the product marketing manager supports the development of specific product solutions that address the specific market needs that are consistent with the corporate marketing strategy. The PMSM defines the product composition, pricing, merchandising, and messaging strategy for the defined solutions. The PMSM works with Product Management to develop and execute Product Roadmaps that meet segment growth goals through new product/feature development efforts. The PMSM supports the development of product requirement documents (PRDs), positive/negative test cases, and required delivery timelines for Product Roadmap efforts. The PMSM support product rollout efforts inclusive of the creation of product training documents specific to the channel, marketing collateral and supportive content and sales validation tools such as demos.
- Defined Sales Channels - The PMSM develops the marketing calendar composed of programs designed to support new lead generation and/or upsell opportunities in concert with the sales channel while tracking program ROI and achievements. The PMSM defines the integrated marketing and go-to-market plans inclusive of communications, representation and validation strategies. The PMSM constructs the Challenger Sales and Marketing programs for each campaign, ensuring sales channels and marketing efforts are consistent with the Challenger model. The PMSM supports sales channel training to ensure readiness and effectiveness of sales channels.
- Core Marketing Teams – The PMSM works with core marketing support teams to drive the development of all content and program strategies and timeline adherence. The PMSM ensures the timely execution of marketing programs, inclusive of content creation, contact list composition, and related corporate support group readiness. The PMSM works with corporate marketing teams to develop and execute integrated marketing programs inclusive of digital advertising, public relations, content marketing, trade show planning and execution, trade press engagement and creative development. The PMSM is the subject matter expert in the creation of content and is responsible for ensuring a regular delivery of compelling data and deliverables that support the Challenger approach.
The position will report directly to DrFirst’s Sr. Director of Product Segment Marketing, and will work closely with the VP of Marketing, Sales Channel General Managers as well as the Sales, Business Development, Program Management, Product Management and Product Development teams across DrFirst.