DrFirst

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Product Marketing Manager

Product Marketing Manager

Job ID 
2017-1397
# of Openings 
4
Job Locations 
US-MD-Rockville
Posted Date 
10/2/2017
Category 
Marketing/PR

More information about this job

Overview

Life is short...work somewhere awesome.

 

The Product Marketing Segment Manager (PMSM) is responsible for the creation of marketing demand generation programs for defined healthcare/pharma market segments for DrFirst sales channels.  This individual serves as the catalyst for driving revenue growth for the defined segments by leading and coordinating programs in partnership with:

 

  • Product Management Teams – In partnership with Product Management, the product marketing manager supports the development of specific product solutions that address the specific market needs that are consistent with the corporate marketing strategy. The PMSM defines the product composition, pricing, merchandising, and messaging strategy for the defined solutions.  The PMSM works with Product Management to develop and execute Product Roadmaps that meet segment growth goals through new product/feature development efforts.  The PMSM supports the development of product requirement documents (PRDs), positive/negative test cases, and required delivery timelines for Product Roadmap efforts.  The PMSM support product rollout efforts inclusive of the creation of product training documents specific to the channel, marketing collateral and supportive content and sales validation tools such as demos.
  • Defined Sales Channels - The PMSM develops the marketing calendar composed of programs designed to support new lead generation and/or upsell opportunities in concert with the sales channel while tracking program ROI and achievements. The PMSM defines the integrated marketing and go-to-market plans inclusive of communications, representation and validation strategies.  The PMSM constructs the Challenger Sales and Marketing programs for each campaign, ensuring sales channels and marketing efforts are consistent with the Challenger model.  The PMSM supports sales channel training to ensure readiness and effectiveness of sales channels. 
  • Core Marketing Teams – The PMSM works with core marketing support teams to drive the development of all content and program strategies and timeline adherence. The PMSM ensures the timely execution of marketing programs, inclusive of content creation, contact list composition, and related corporate support group readiness.  The PMSM works with corporate marketing teams to develop and execute integrated marketing programs inclusive of digital advertising, public relations, content marketing, trade show planning and execution, trade press engagement and creative development.  The PMSM is the subject matter expert in the creation of content and is responsible for ensuring a regular delivery of compelling data and deliverables that support the Challenger approach.

 

The position will report directly to DrFirst’s Sr. Director of Product Segment Marketing, and will work closely with the VP of Marketing, Sales Channel General Managers as well as the Sales, Business Development, Program Management, Product Management and Product Development teams across DrFirst.

 

 

Responsibilities

  • Development of persuasive communications materials targeted to a variety of key audiences, including health system C-suite administrators, physician and medical staff users, practice and medical enterprise administrators, pharmaceutical brand managers and their agencies, strategic partners and content providers, general market healthcare IT and pharmaceutical industry executives, and internal executives and employees
  • Developing and managing channel-specific marketing calendars to ensure effective demand generation programs and the timely execution of marketing programs to ensure sales goals are met.
  • The development of segment-specific product roadmaps that defines necessary product development efforts to meet emerging market needs and/or strategic advancements that ensure market segment dominance through sales execution.
  • Acquiring and leveraging marketplace research/data that can be used to improve sales and marketing communication effectiveness/impact
  • Producing sales and marketing collateral, including sales presentations, product sheets, case studies and other marketing content that enables communication differentiation of product functionality and enhances sales force effectiveness
  • Conceiving and executing database marketing, trade shows, webinars and other lead generation/customer contact activities
  • Developing social media material and content marketing tools, including blog posts, white papers and infographics
  • Copywriting for all marketing content, creative content and sales collateral related to assigned initiatives
  • Providing significant input into annual marketing planning, including sales forecasts and marketing initiatives supporting such goals
  • Creating measurement criteria to pinpoint effect of marketing strategies and tactics, guide/improve future initiatives, and ensure management transparency as relates to goals attainment

 

Qualifications

  • Bachelor’s Degree in Marketing, Communications, Journalism or related field
  • MBA a plus but not a requirement
  • 8+ years of overall marketing experience
  • 4+ years in healthcare/pharmaceutical/medical technology brand marketing
  • 4+ years of product launch experience
  • Pharmacy/Ambulatory/Payor experience is a big plus
  • Experience with working with a variety of different partner types
  • Challenger Sales Approach experience is a plus
  • Experience with pricing and promotion management
  • Additional experience from software/ SaaS and/or product marketing highly valued
  • Prior experience in healthcare IT is helpful but not required
  • Exceptional written communication skills, including the ability to write (not edit your agency’s) high-impact persuasive marketing communications materials
  • Exception verbal communication skills and the ability to establish clear expectations which can be met, while managing the needs/deliverables of multiple different internal departments.
  • Marketing planning and execution experience across multiple marketing disciplines and communications outlets/vehicles
  • Strategic thinker – views marketplace at a high level in order to define and deliver tactics that drive brand/product awareness, product sales and product adoption
  • Creative thinker – proven ability to problem solve and meet marketplace challenges using traditional and non-traditional methods
  • Effective influencer – relies on their good ideas and collaborative style, not their title, to influence and direct internal and external teams to achieve desired outcomes
  • Self-starter – a can-do, team-oriented demeanor, well organized, and able to work effectively on multiple projects and project types, in a timely manner, with limited management oversight

In addition to working with colleagues in Marketing, Product Management and Sales, the PMSM must be able to effectively collaborate and coordinate with diverse internal constituents across the company, including with staff from all company Divisions as well as leaders in functional areas such as Operations, Accounting, Finance, and HR.

 

All interested candidates must submit resume as well as two or three writing samples indicative of their ability to ideate and execute persuasive marketing communications.

 

Physical Requirements:

  • 30% Standing and moving throughout the office, travel and tradeshows
  • 70% Sitting at desk or conference room meetings in office environment