DrFirst

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Content Marketing Specialist

Content Marketing Specialist

Job ID 
2017-1398
# of Openings 
1
Job Locations 
US-MD-Rockville
Posted Date 
10/2/2017
Category 
Marketing/PR

More information about this job

Overview

Life is short...work somewhere awesome.

 

Are you an original thinker?  Able to navigate complex healthcare topics and restate them in a simple, logical message?  Are you proud of your ability to amplify content and build persuasive communications to reach heath system C-Suite decision makers and other healthcare stakeholders?

 

The Corporate Marketing Content Specialist is responsible for the development of content deliverables that support marketing programs and the effective communication of DrFirst’s value propositions. The Content Specialist owns the execution of development and execution for short and long-form content deliverables such as ad work, brochures, white papers, presentations, video scripts, blog posts, training materials, user guides and other market-facing documents. These creative efforts are critical parts of delivering DrFirst’s message and require the ability to think and communicate strategically while simplifying the message.

 

The Corporate Marketing Content Specialist reports to the Director of Marketing Communications and supports the executive team, business line leaders, and related go-to-market teams in driving revenue growth for all sales channels and defined segments by leading and coordinating programs in partnership with product segment marketing, digital, product management and sales.

 

Responsibilities

  • Must be able to identify core messages, break them down into their component parts, and bring it all back together, simply, for the target audience.
  • Original thinking is a must, as is the ability to convey well thought out subject materials.
  • Ability to develop persuasive content targeted to a variety of key audiences, including health system C-suite administrators, physician and medical staff users, independent practice and medical enterprise administrators, healthcare associations, municipal and government healthcare administrators, pharmaceutical brand managers and their agencies, strategic partners and content providers, general market healthcare IT and pharmaceutical industry executives, and internal executives and employees
  • Must be well organized and able to manage and execute against multiple channel-specific marketing calendars to support effective demand generation programs and the timely execution of marketing programs to ensure sales goals are met
  • Demonstrable ability to source and leverage industry research/data to improve sales and marketing communication effectiveness and impact
  • Produce sales and marketing collateral, including sales presentations, product sheets, case studies and other marketing content that enables communication differentiation of product functionality and enhances sales force effectiveness
  • Develop social media, digital advertising material and content marketing materials, including graphics, layouts and designs for blog posts, white papers, digital ads and infographics

Qualifications

  • Bachelor’s Degree in Marketing, Communications, Journalism or related field
  • MBA a plus but not a requirement
  • 5+ years of overall marketing experience
  • 6+ years in B2B writing and development
  • 7+ years’ experience in healthcare required, with a specialization in medication management a plus
  • Exceptional written communication skills, including the ability to develop high-impact persuasive marketing communications materials
  • Exception verbal communication skills and the ability to establish clear expectations which can be met, while managing the needs/deliverables of multiple different internal departments.
  • Marketing planning and execution experience across multiple marketing disciplines and communications outlets/vehicles
  • Strategic thinker – views marketplace at a high level in order to define and deliver tactics that drive brand/product awareness, product sales and product adoption
  • Creative thinker – proven ability to problem solve and meet marketplace challenges using traditional and non-traditional methods
  • Effective influencer – relies on their good ideas and collaborative style, not their title, to influence and direct internal and external teams to achieve desired outcomes
  • Self-starter – a can-do, team-oriented demeanor, well organized, and able to work effectively on multiple projects and project types, in a timely manner, with limited management oversight

All interested candidates must submit resume as well as two or three writing samples indicative of their ability to ideate and execute persuasive marketing communications.

 

Physical Requirements:

  • 30% Standing and moving throughout the office, travel and tradeshows
  • 70% Sitting at desk or conference room meetings in office environment