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The Sr. Director Marketing/Sales Channel Enablement is responsible for improving the overall performance of DrFirst sales efforts through the implementation and management of sales enablement programs, active sales development and performance assessment monitoring. This organizational leader is focused on driving improvements in sales effectiveness measured by increased sales funnel velocity, deal size, and SQL conversion rates. Using CEB Challenger Sales methodologies, the leader will ensure all DrFirst sales channels and sales professionals develop the necessary skills to consistently achieve sales performance goals.
The Sales Channel Enablement leader will develop commercial insights for all marketing defined solutions and penetration products. In conjunction with the rest of the DrFirst marketing team, the sales enablement leader will support the effective deployment of Challenger-based marketing programs. Ensuring seamless messaging during the MQL to SQL transition process, the sales enablement leader champions the cultural shift to problem focused selling of Intelligent Medication Management solutions. Through standardized scoring and skillset assessment, the leader will support sales professionals to refine their effectiveness and improve their performance. The Sr. Director Marketing/Sales Channel Enablement serves as the catalyst for driving revenue growth for the defined sales channels by leading and coordinating programs in partnership with:
The position will report directly to DrFirst’s Vice President of Marketing, and will work closely with the Sales Channel General Managers as well as the Sales, Marketing, Business Development, Program Management, Product Management and Product Development teams across DrFirst.
In addition to working with colleagues in Marketing, Product Management and Sales, the Sr. Director Marketing/Sales Channel Enablement must be able to effectively collaborate and coordinate with diverse internal constituents across the company, including with staff from all company Divisions as well as leaders in functional areas such as Operations, Accounting, Finance, and HR.
All interested candidates must submit resume as well as two or three writing samples indicative of their ability to ideate and execute persuasive sales communications.