DrFirst

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Director of Public Relations (PR)

Director of Public Relations (PR)

Job ID 
2018-1540
Job Locations 
US-MD-Rockville
US
Posted Date 
7/16/2018
Category 
Marketing/PR

More information about this job

About DrFirst

This is a great opportunity to be a part of a successful Healthcare IT company experiencing significant growth. We have a proven product, brand-name customers, significant revenue and growth, and are backed by leading investors. Here you'll get to work with some of the smartest and most interesting people around; solving unique and complex challenges in healthcare on a scale matched by few companies. Our culture is entrepreneurial, team oriented, collaborative, and fast-paced. If you get excited about stretching yourself in new ways, developing yourself to your fullest potential, and care about working with smart colleagues; we want to talk to you!

Position Overview

In this position you will play a critical role partnering with the SVP of Corporate Development and Communications to develop persuasive content and execute our PR and media relations strategies. If you love telling a story (especially about healthcare and technology), have always seen yourself as a writer, frequently work directly with executives, and have deep experience managing a PR agency, then we have the perfect opportunity for you.

 

Who will love this job:

  • A Strategic Thinker – who thinks creatively about how to leverage current industry and nationwide hot topics and tie them together with our products to garner media coverage
  • A Succinct Writer – who understands the power of communicating complicated topics simply
  • An Effective Influencer – who relies on their good ideas and collaborative style to persuade others to quickly achieve desired outcomes
  • A Self-starter – who is intrinsically motivated, organized, and able to work with tight deadlines on multiple projects with limited oversight
  • A Solutions Finder – who has a growth mindset, pursues knowledge, and holds themselves and others to higher standard

What you will work on

  • Lead and manage proactive media relations in collaboration with the PR agency
  • Plan and execute a 12-month PR editorial and influencer calendar
  • Write or coordinate two blog posts on a monthly basis
  • Research, write, and review news releases, media alerts, case studies, infographics, fact sheets, white papers, etc. and disseminate them through appropriate channels
  • Manage all aspects of PR campaigns and PR agency SOW
  • Pitch story ideas and serve as the primary representative for the SVP as the liaison to the PR agency and media contacts
  • Identify, organize, and manage speaking, awards, and media opportunities
  • Prepare SMEs in advance for interviews and ensure positive interaction with media
  • Develop and execute a thoughtful Social Media Content Management strategy
  • Collaborate with marketing team to monitor social media activity, ensure we offer an appropriate response; make recommendations on how to effectively engage influencers through replies, retweets, likes and favorites
  • Measure KPIs and effectiveness of PR campaigns, set goals and track results to share with leadership team on a monthly, quarterly, and annual basis
  • Manage communication with internal stakeholders, including C-level executives on brand messaging and work across the organization to advance storytelling and brand awareness efforts

Qualifications

  • Bachelor’s degree in public relations, communications, marketing or any related field
  • Minimum of six (6) years of experience in public relations
  • Have worked in healthcare or technology space for at least three (3) years
  • Have been primary liason managing a PR agency closely aligned with the organizational goals
  • Ability to write explain dry technical subjects in a compelling benefits and audience oriented manner. Not feature/function focused
  • Excellent journalistic storytelling writing skills
  • Ability to work without close supervision
  • Ability to work in a fast paced start-up style environment and influence senior leaders
  • Able to navigate ambiguity and have a strong vision for goals, driving for excellent results
  • Understand how to leverage social media channels to promote the company and employer brand
  • Experience working with industry analysts such as Forrester, Gartner, KLAS, IDC, Blackbook, Chilmark, etc.

Physical Requirements

  • 60% working at desk and phone
  • 20% standing and moving throughout the office
  • 20% travel for events

Benefits

We offer comprehensive benefits to keep you healthy as you grow in your life and career. Your merit-based compensation will reflect the impact your work has on the company and our customers. 

 

Learn more about our benefits and professional development opportunities here.