• Vice President, Public Relations

    Job Locations US-MD-Rockville
    Posted Date 2 weeks ago(1/2/2019 2:32 PM)
    Job ID
    2019-1575
    Category
    Marketing/PR
  • About DrFirst

    This is a great opportunity to be a part of a successful Healthcare IT company experiencing significant growth. We have proven products, brand-name customers, significant revenue and growth, and are backed by leading investors. Here you'll get to work with products which disrupt the status quo in the healthcare industry and solve unique, and complex challenges on a scale matched by few companies. Our culture is entrepreneurial, team oriented, collaborative, and fast-paced.

    If you can look at problems in new ways and come up with the solutions nobody had considered before, we will offer you the environment, space and the inspiration to do so. If you get excited about building teams, developing others to their fullest potential, and care about working with smart colleagues; we want to talk to you!

    Position Overview

    In this position, you will play a critical role in partnering with C-level executives to set and drive strategic direction for the company’s over-arching communications goals. You will bring innovative ideas to life to build a quality public brand, strong and compelling messaging, driving cost-effective customer acquisition, and engagement. You should feel comfortable shifting between strategy and execution while handling a high volume of projects. We are looking for someone who can partner with executive leadership to drive transformations quickly and effectively, has a strong bias for action, is a bold thinker, and is able to collaborate across internal and external stakeholders. If you are a business leader who loves telling a story (especially about healthcare and technology), want to develop persuasive content, and have managed a PR agency to accelerate winning market share and profitability, then we have the perfect opportunity for you.

     

    Who will love this job:

    • A strategic thinker who can creatively leverage the current industry and nationwide hot topics and tie them together with our products to garner top-tier media coverage
    • A succinct writer who can tell stories in an engaging manner and understands the power of communicating complicated topics simply
    • An effective influencer who relies on his/her collaborative style to persuade key stakeholders both internally and externally, to drive the business forward
    • A builder who recognizes the importance of creating a high-functioning team, upholding a high standard of quality, and developing processes that continue to improve PR performance to match the company’s growth

    What you will work on

    • Plan and drive public relations strategy that provides on time and within budget coverage that resonates with the target audience
    • Use your noteworthy expertise on a range of healthcare issues to advance storytelling and brand awareness efforts
    • Serve as the strategic advisor to DrFirst with a Rolodex of strong analyst and media relationships at local and national outlets
    • Pitch story ideas and serve as the primary liaison for the organization to the PR agency and media contacts
    • Develop media strategy, deploy creative tactics for press coverage to make DrFirst brand a household name in the market
    • Plan and execute a 12-month PR editorial and influencer calendar including but not limited to news releases, media alerts, case studies, infographics, fact sheets, white papers, etc. and ensure that they get disseminated through appropriate channels
    • Develop and execute a thoughtful Social Media Content Management strategy geared toward consumers
    • Identify, organize, and manage speaking engagements, awards, and media opportunities
    • Prepare SMEs in advance for interviews and ensure positive interaction with media
    • Partner with marketing and other internal stakeholders across the organization to build a quality public brand, strong and compelling messaging to help create a magical experience for potential and current customers
    • Strategically manage KPIs and effectiveness of PR campaigns as well as the PR agency SOW and share results with the executive leadership team on a periodic basis

    Qualifications

    • A Bachelor’s degree in public relations, journalism, marketing or any related field
    • Have a minimum of 15 years of professional industry experience with a focus on business to business (B2B) or business to consumer/ customer (B2C) space
    • Have a minimum of 6 years of experience in public relations
    • Have a minimum of 8 years in experience in the healthcare sector (health IT and pharma are highly desired)
    • Experience working at a public relations agency or within a media outlet
    • Stellar track record of securing top-tier coverage on healthcare and technology related topics
    • Experience working with industry analysts such as Forrester, Gartner, KLAS, IDC, Black book, Chilmark, etc.
    • Strong understanding of the relationship between traditional public relations and the use of current online/digital technology and social media
    • Solid relationships with key online/offline media influencers/journalists
    • Experience managing a PR agency and external media contacts to build a high performing company brand
    • A dynamic, "get-it-done," action-oriented attitude and experience in an entrepreneurial environment
    • Excellent ability to identify ideas for media pitching and writing skills to convey them in a compelling benefit and audience-oriented manner
    • Ability to work in a fast-paced start-up style environment and influence senior leaders
    • Able to navigate ambiguity and have a strong vision for goals, driving for excellent results
    • Ability to leverage social media channels to promote the company and employer brand

    Physical Requirements

    • 60% working at desk and phone
    • 20% standing and moving throughout the office
    • 20% Travel

    Benefits

    We offer comprehensive benefits to keep you healthy as you grow in your life and career. Your merit-based compensation will reflect the impact your work has on the company and our customers. 

    Learn more about our benefits and professional development opportunities here.

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